Jaguar’s designers and engineers deliver a blend of pulse-quickening responsive performance, dramatic design that makes you stop and stare, and a sense of theatre that stirs your emotions. Jaguar’s cars are a manifestation of their passion – performance that cannot be measured, only felt.

A new global strategy – Reimagine – was announced for this British manufacturer in 2021. Set against a canvas of true sustainability, Jaguar will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of drivers. This strategy
is designed to create a new benchmark in environmental, societal and community impact for a luxury business. The strategy is a sustainability-rich iteration of modern luxury, unique customer experiences, and positive societal impact. Jaguar is at the start of a journey to become a net zero carbon business by 2039 and the reimagination of Jaguar as an all-electric luxury brand will begin from 2025 to ‘realise its unique potential’.