Anthony brings extensive experience in the automotive sector, both in Aotearoa and overseas. He previously led the Vans team at Mercedes-Benz and played a pivotal role in making EVs more accessible by reintroducing the MG brand to the New Zealand market — including launching one of the first truly affordable electric vehicles. Anthony also runs a micro-mobility business and leads Boost Auto, an automotive consultancy that supports local dealers, distributors, and emerging brands navigating the transition to low-emissions transport.